Integrate is where Australia's AV industry sees what is next. Here is why Dicolor uses it to put new LED in front of integrators, in person, every year.
Integrate is the one week a year the Australian AV industry gathers in the same room. Integrators, consultants, manufacturers and end-clients, all under the roof of the ICC in Sydney, comparing notes on where the technology is heading. For a business like ours, it is not an optional event. It is where a lot of the year's relationships get made and renewed.
We take new product to Integrate on purpose. A spec sheet tells an integrator what a screen should do. Standing in front of it, at the viewing distance it was built for, tells them what it actually does. Fine pitch COB up close, a transparent screen with real content behind it, an All-in-One display switched on and running out of the box. These are the things you cannot judge from a PDF, and they are exactly the things that decide a project.
There is a second reason, and it is the one that matters more over time. Integrate is where our team stands next to the people who put Dicolor on their jobs. The integrators we work with know us by name and know who to call. A trade show floor is a rare chance to have that conversation face to face, unhurried, without a live install on the line. We learn what integrators are being asked for, where the market is pulling, and what we should be bringing in next.
Every year we try to show something that moves the conversation on rather than repeating last year's line-up. New pixel pitches, new form factors, the products coming out of the Dicolor research team in Shenzhen that have not reached the Australian market yet. Being the exclusive Australian importer means we can often show integrators what is coming before it is widely available here.
None of it works as a hard sell, and we do not treat it that way. The AV audience has a finely tuned radar for a pitch. What earns their attention is a screen that performs and a team that can talk about it honestly, including where a particular product is not the right fit. That is the same way we work the rest of the year. Integrate just puts it in one place.
If you are heading to Integrate, come and find the Dicolor stand. Bring a hard question. That is the sort of conversation the week is built for.
Dicolor Quality - Beyond Expectations
Tell us where it is going and how it will be used, and we will recommend the right Dicolor screen.
LED screen display technology for the Australian market. Australian-based sales, technical and service support.